Online reputation management is the strategic practice of influencing public per

Online reputation management is the deliberate process of influencing public perceptions of a brand or individual.
It involves continuously monitoring what is being discussed about you on the internet.
The primary aim is to promote favorable information and address any damaging feedback or reviews.
This often includes responding to online reviews on various platforms.
https://blog.luxepodium.com/the-digital-mirror-why-your-online-reputation-needs-a-guardian/
A key part is managing search engine listings for relevant search terms.
Effective ORM helps build credibility and protect a positive brand image.
Ultimately, it is an essential strategy for any modern organization or public figure.